For World Environment Day, Printemps numérique invites us to reflect on the intersection of culture, innovation, and sustainability. In an interview with Ana Semedo, recorded during MTL connect, we explore how emerging technologies, particularly artificial intelligence can either serve humanity or deepen our environmental footprint…
AI: Between Creative Power and Hidden Impact
Ana Semedo introduces the idea of recreational AI artificial intelligence deployed at scale to generate entertainment content: videos, video games, and social media. It’s a form of creativity without limits, but at what cost?
She reminds us that every AI request involves an entire energy lifecycle: from devices and networks to model training and massive data storage.
“On a warming planet, recreational AI is a luxury. A luxury that must be used in moderation.”
Responsible AI: A Path Worth Exploring
In response, she calls for collective awareness of how we use digital tools. Because not all AI is created equal. Transformative AI, for example, offers promising avenues:
- Surgical robots for more precise healthcare
- AI to support personalized education
- Energy optimization and industrial decarbonization
Toward an Eco-Responsible Digital Culture
Connecting people and culture through technology, yes, but with a long-term vision. That means rethinking how we educate, inform, and innovate.
At the crossroads of culture and the environment, technology can be a powerful tool for transformation. But only if we learn to use it responsibly, creatively, and with ecological awareness.
Watch the full interview (in french) :
