Biographie
Trained in public relations and a storyteller at heart, Guillaume Lajoie has been helping Quebec organizations turn their business strategy into a compelling narrative for over a decade. Holding an MBA and the PRP designation, he honed his skills in agencies and startup support organizations before founding Lajoie Conseil, a consulting firm specializing in public affairs and strategic positioning. He also hosts Lajoie de la semaine, a weekly podcast and newsletter on tech entrepreneurship in Quebec. His belief is simple: credibility always comes before visibility, and better storytelling remains the most underrated growth lever for organizations.
