Biography
A relational marketing specialist, Chanele has developed over the years solid expertise in customer acquisition and retention. Always on the lookout for new avenues to improve the customer experience, she relies on usage data to create relevant and effective marketing strategies. At Musée de la civilisation, Chanele works daily to increase the discoverability of cultural content, notably through the implementation of a customer data management platform aimed at strengthening the link between the use of marketing data and the visitor experience.
