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On World Environment Day, Printemps numérique invites reflection on the link between culture, innovation, and sustainability. Through an interview with Ana Semedo, captured at MTL connect, we explore how emerging technologies—particularly artificial intelligence—can both serve humanity and weigh on its footprint…
AI: Between Creative Power and Hidden Impact
Ana Semedo introduces the concept of generative AI: artificial intelligence deployed on a massive scale to create entertainment content—videos, video games, social media. Limitless creativity, but at what cost?
She reminds us that behind every request lies a full energy life cycle: from terminals to networks, including model training and massive data storage.
« On a warming planet, generative AI is a luxury. A luxury to be used in moderation. »
Ana Semedo
Responsible AI: A Path to Explore
Faced with this, she calls for a collective awareness of our digital uses. Not all AI is equal. Transformative AI, for example, opens exciting avenues:
- Surgical robots for more precise medicine
- AI serving personalized education
- Energy optimization and industrial decarbonization
Towards an Eco-Responsible Digital Culture
Connecting culture and people through technology—yes, but with a long-term perspective. This requires training, informing, and innovating differently.
At the intersection of culture and the environment, technology can be a lever for transformation. But we must learn to use it with responsibility, creativity, and ecological lucidity.
Watch the full interview: