Biographie
Sylvain Sénécal is a full professor of marketing, holder of the RBC Financial Group Electronic Commerce Chair at HEC Montréal, and co-director of the Tech3Lab. He holds a PhD in marketing from HEC Montréal. He has taught marketing and e-commerce courses in several countries. His research interests focus on consumer marketing on the Internet and consumer neuroscience. His work is funded by the FRQSC, SSHRC, NSERC, Prompt, Ivado, and several partner organizations. He is a member of the College of New Scholars, Artists and Scientists of the Royal Society of Canada.
