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Marc-Olivier Thibault

Marc-Olivier Thibault

Director, Digital Solutions, Québecor Media

Biographie

Marc-Olivier (MO) is a serial intrapreneur, a self-taught developer, and a generalist specializing in digital technologies. He has not studied mathematics, IT, or psychology, but his strengths, weaknesses, and passions have led him down the winding yet straight path of digital business transformation.

MO first worked in media planning, then in marketing research before finding his digital intrapreneurship X, launching the digital media department at Havas Media Montréal, followed by the analytics and direct response departments at Havas Media Canada, and finally Affiperf’s Canadian programmatic subsidiary. He then switched to the advertiser side at Ubisoft Canada, where he helped internationalize the media team and its related technologies.

For the past 5 years, he has been navigating within the Québecor Media family, where he leads teams in Web Analytics, Affiliation, Data Management, Data Science, and Experimental Development of Adtech/Martech/Discotech solutions and Data Solutions innovation.

In his free time, he runs, loves his family, his dogs, building computers, mining cryptocurrencies, and PowerPoints with lots of GIFs.

Marc-Olivier writes his bio in the third person for no good reason, to be perfectly honest.

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