Biographie
Annie Gendreau has worked in marketing across various industries for 15 years. Holder of an MBA in Management Consulting from ESG-UQAM and a Forrester CX Champion certification, she is recognized for her strategic thinking and unifying leadership.
After starting her career in communications and marketing, notably at Investissements PSP, she developed Énergir’s distinctive customer experience approach and contributed to the development of Videotron’s omnichannel CX strategy. To do so, Annie leveraged her mastery of the Design Thinking process, her ability to identify and track strategic business and customer KPIs, and her skills in change management and organizational development. As Lead CX at Valtech Canada, she is responsible for evolving the Montreal office’s offerings and practices and leading CX strategists.
Annie favours experiential approaches as a catalyst for innovation and organizational transformation. Cross-functionality, consistency, and efficiency are at the heart of her practice.
