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The 5th anniversary edition of MTL connect, from October 10 to 13, 2023, will address several themes related to COLLECTIVE INTELLIGENCE. While we prepare to unveil the full program, we invite you to discover one of the workshops that will be presented as part of the Artificial Intelligence theme.
How can you improve your marketing strategy with artificial intelligence solutions? This is the question to which Calypso Petit and Rihana Msadek from Google will answer during a workshop on October 11, at École Nad (Montréal).
Looking to grow your customer base? Artificial intelligence can help! Calypso and Rihana will teach you how to use AI to:
- Better understand and retain your customers;
- Acquire new ones;
- Analyze your digital creations to improve your advertising performance;
- Automate the generation of product descriptions and content using generative AI solutions;
- Analyze customer feedback using sentiment analysis.
This workshop promises to be a valuable opportunity for all curious and innovative minds. Learn how Google Cloud’s artificial intelligence solutions can help you understand, retain, and grow your customer base. Explore innovative marketing use cases such as analyzing ad designs and videos to improve the performance of your campaigns. Finally, discover how to use natural language processing tools for sentiment analysis to examine how your audience interacts with your brand online.
The 5th edition of MTL connect looks more exciting than ever, with a captivating focus on collective intelligence. Be sure to join us on October 11 to dive into this stimulating theme, which will shed light on the many facets of our connected society.