{"id":27717,"date":"2025-06-05T11:48:35","date_gmt":"2025-06-05T15:48:35","guid":{"rendered":"https:\/\/mtlconnecte.ca\/?p=27717"},"modified":"2025-06-05T11:52:13","modified_gmt":"2025-06-05T15:52:13","slug":"technologies-for-culture-and-the-environment-rethinking-our-practices-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/mtlconnecte.ca\/en\/technologies-for-culture-and-the-environment-rethinking-our-practices-in-the-age-of-ai\/","title":{"rendered":"Technologies for Culture and the Environment: Rethinking Our Practices in the Age of AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27717\" class=\"elementor elementor-27717\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a99910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a99910\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-275f8d0\" data-id=\"275f8d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64550e elementor-widget elementor-widget-text-editor\" data-id=\"e64550e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>For World Environment Day<\/strong>, <\/span><i><span style=\"font-weight: 400;\">Printemps num\u00e9rique<\/span><\/i><span style=\"font-weight: 400;\"> invites us to reflect on the intersection of culture, innovation, and sustainability. In an interview with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ana-semedo\/\"><span style=\"font-weight: 400;\">Ana Semedo<\/span><\/a><span style=\"font-weight: 400;\">, recorded during <\/span><i><span style=\"font-weight: 400;\">MTL connect<\/span><\/i><span style=\"font-weight: 400;\">, we explore how emerging technologies, particularly artificial intelligence can either serve humanity or deepen our environmental footprint\u2026<\/span><\/p><h4><b>AI: Between Creative Power and Hidden Impact<\/b><\/h4><p><b><\/b><span style=\"font-weight: 400;\"> Ana Semedo introduces the idea of <\/span><i><span style=\"font-weight: 400;\">recreational AI<\/span><\/i><span style=\"font-weight: 400;\"> artificial intelligence deployed at scale to generate entertainment content: videos, video games, and social media. It&#8217;s a form of creativity without limits, but at what cost?<\/span><\/p><p><span style=\"font-weight: 400;\">She reminds us that every AI request involves an entire energy lifecycle: from devices and networks to model training and massive data storage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7be2b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7be2b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb07ca5\" data-id=\"cb07ca5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-540df5f elementor-widget elementor-widget-image\" data-id=\"540df5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1-1024x683.jpg\" class=\"attachment-large size-large wp-image-27709\" alt=\"\" srcset=\"https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1-1024x683.jpg 1024w, https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1-300x200.jpg 300w, https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1-768x512.jpg 768w, https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1-1536x1024.jpg 1536w, https:\/\/mtlconnecte.ca\/wp-content\/uploads\/2025\/06\/MTL_-connecte-2024__20241023_223639__7b4e134d-edb5-4d67-8549-ba483d6789a1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf97e39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf97e39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c22cfa5\" data-id=\"c22cfa5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507efb0 elementor-blockquote--skin-boxed elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"507efb0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cOn a warming planet, recreational AI is a luxury. A luxury that must be used in moderation.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Ana Semedo<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10809b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10809b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65698b1\" data-id=\"65698b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ca53b elementor-widget elementor-widget-text-editor\" data-id=\"b9ca53b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><b>Responsible AI: A Path Worth Exploring<\/b><\/h4><p><b><\/b><span style=\"font-weight: 400;\"> In response, she calls for collective awareness of how we use digital tools. Because not all AI is created equal. <\/span><i><span style=\"font-weight: 400;\">Transformative AI<\/span><\/i><span style=\"font-weight: 400;\">, for example, offers promising avenues:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Surgical robots for more precise healthcare<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">AI to support personalized education<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><span style=\"font-weight: 400;\">Energy optimization and industrial decarbonization<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h4><b>Toward an Eco-Responsible Digital Culture<\/b><\/h4><p><b><\/b><span style=\"font-weight: 400;\">Connecting people and culture through technology, yes, but with a long-term vision. That means rethinking how we educate, inform, and innovate.<\/span><\/p><p><span style=\"font-weight: 400;\">At the crossroads of culture and the environment, technology can be a powerful tool for transformation. But only if we learn to use it responsibly, creatively, and with ecological awareness.<\/span><\/p><p><b>Watch the full interview (in french) :<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8666ac6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8666ac6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed80374\" data-id=\"ed80374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb87901 elementor-widget elementor-widget-video\" data-id=\"fb87901\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=yYS2IC3Tfqk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b4d0f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b4d0f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef87520\" data-id=\"ef87520\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-811f5f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"811f5f1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mtlconnecte.ca\/en\/2025-ticketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET MY TICKET FOR MTL CONNECT 2025<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For World Environment Day, Printemps num\u00e9rique invites us to reflect on the intersection of culture, innovation, and sustainability. In an interview with Ana Semedo, recorded during MTL connect, we explore how emerging technologies, particularly artificial intelligence can either serve humanity or deepen our environmental footprint\u2026 AI: Between Creative Power and Hidden Impact Ana Semedo introduces [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":27706,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,53],"tags":[],"class_list":["post-27717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-en","category-newstechnology"],"_links":{"self":[{"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/posts\/27717"}],"collection":[{"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/comments?post=27717"}],"version-history":[{"count":4,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/posts\/27717\/revisions"}],"predecessor-version":[{"id":27721,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/posts\/27717\/revisions\/27721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/media\/27706"}],"wp:attachment":[{"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/media?parent=27717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/categories?post=27717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtlconnecte.ca\/en\/wp-json\/wp\/v2\/tags?post=27717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}