{"id":20086,"date":"2023-09-25T11:17:01","date_gmt":"2023-09-25T15:17:01","guid":{"rendered":"https:\/\/mtlconnecte.ca\/?p=20086"},"modified":"2023-09-25T11:17:03","modified_gmt":"2023-09-25T15:17:03","slug":"at-the-crossroads-of-creativitydigital-culture-and-ai","status":"publish","type":"post","link":"https:\/\/mtlconnecte.ca\/en\/at-the-crossroads-of-creativitydigital-culture-and-ai\/","title":{"rendered":"At the crossroads of creativity,digital culture and AI"},"content":{"rendered":"\n

Once again this year, Montreal Digital Spring (Printemps num\u00e9rique)<\/a> will be highlighting the cultural and creative industries (CCI) in MTL connect<\/a> via via the Culture & Creativity topic of its professional programming. Join us for this 5th anniversary edition from October 10 to 13, 2023<\/strong> at the NAD School in Montreal and online.<\/p>\n\n\n\n

The COVID-19 pandemic accelerated the transition to digital, forcing the entertainment industry to reinvent itself. At the same time, the dematerialization of cultural content on digital platforms has revolutionized distribution and access to culture. How can we reinvent ourselves in this context? How can we make the most of data-driven culture? What new business models can ensure the sustainability of the cultural and creative industries?<\/p>\n\n\n\n

What’s more, with\u00a0the rapid evolution of artificial intelligence<\/strong>, what will be the place of creators and the creative industries in a world where AI can generate works and content? How can digital technology enrich culture and heritage?<\/p>\n\n\n\n

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DISCOVER THE PROGRAM<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
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This year’s varied program promises to offer inspiring analyses by CCI experts. Here’s an overview of not-to-be-missed events:<\/p>\n\n\n\n

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Workshop on engaging VR experiences versus in-person shows by Marion Cossin<\/strong><\/em><\/strong><\/em><\/p>\n\n\n\n

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The COVID-19 pandemic has propelled immersive technologies such as virtual reality, opening up new artistic and economic opportunities for virtual and hybrid shows. However, we still don’t know what impact these new formats are having on audience engagement.\u00a0Marion Cossin<\/a>\u00a0(CRITAC<\/a>) eand her team have conducted studies to assess the impact of different types of shows on audience attention and emotions, comparing in-person and virtual performances. Come and discover the results of this research, which sheds light on the spectator experience and helps companies adapt to the digital age.<\/p><\/div><\/p>\n\n\n\n

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Workshop on AI for the creative and cultural industries by Joana Neto Costa, Camille Bertin, Jonas Isenegger, Anne-Laure Mathieu and Ga\u00eblle Ramboanasolo<\/strong><\/em><\/strong><\/em><\/p><\/p>\n\n\n\n

How can you reconcile ethics and data to serve your development? This workshop, given by collaborators from\u00a0La Piscine<\/a>\u00a0and\u00a0Gradiant AI<\/a>, aims to promote the responsible use of data and AI in the creative and cultural industries. It will offer a unique opportunity to bring together both AI experts and creative industry players to reflect together on this issue.<\/p>\n\n\n\n

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MTL Inspire on how to invest and grow in the metaverse by Philippe Nadeau<\/strong><\/em><\/strong><\/em><\/p>\n\n\n\n

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Metavers are interconnected digital worlds where communities come together, exchanging crypto-currencies, NFTs and virtual goods. These opportunities offer means of monetization for businesses and users alike.\u00a0Philippe Nadeau<\/a>\u00a0(DigiHub Shawinigan<\/a>) will explain how they work, how they are used and the potential challenges.<\/p>\n\n\n\n

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Sharing experience on the development of a France-Quebec MOOC on discoverability with Vi\u00eat Cao, \u00c9lisabeth Madgin, Andr\u00e9s Cu\u00e9llar, Matthieu Richy-Dureteste and Nadia Seraiocco<\/strong><\/em><\/strong><\/em><\/p>\n\n\n\n

How can collaboration between governments, businesses and organizations provide more equitable access to culture and digital creativity? What will be the place of creators and creative industries in a world where works and content can now be generated by AI? How can digital technology enhance the influence of culture and heritage? These experts will share their experiences on the creation of a MOOC on the discoverability of cultural content, offering answers to these essential questions.<\/p>\n\n\n\n

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And don’t miss:<\/em><\/em><\/p>\n\n\n\n